Merchandising that continues to work for the Brand
Designed for agencies that develop exhibitions, corners and POP materials. We combine bespoke designs and exclusive fragrances, creating a branding element that remains active for weeks, well beyond the time spent in the store.
Beyond the visual product: the olfactory experience
Unlike many purely visual merchandising items, the car air freshener introduces an olfactory dimension that enriches the brand experience. Displayed on the shelf, it communicates even when closed thanks to packaging and graphics; once used, it continues to tell the story of the brand.
What do you offer your customer:
- An object 100% consistent with the visual identity of the campaign.
- A support that extends the life of merchandising outside the point of sale.
- An item with strong perceived value and unit cost under control.
Perfect for Corners, Displays and Bundles
Corner & Shop-in-Shop
Enrich the promotional islands with an eye-catching product. Easy to insert on hooks (euro-hole) or in small branded counter displays.
Cross-Selling & Bundles
Use it as a complementary item in car kits, gift packs or as a reward for 'buy X, receive the special edition air freshener' operations.
Thematic Collections
Shapes, colors and fragrances are designed for permanent lines, limited editions and seasonal campaigns (e.g. Summer or Christmas Edition).
Measurable and Reactivatable Merchandising
By inserting QR codes, dedicated URLs or promo codes on blister or cardboard packages, merchandising projects become 100% measurable. The agency can link physical exposure to web traffic, signups or sales.
The Reactivation cycle
The consumable nature of the product allows you to plan seasonal reactivation campaigns (new fragrances, limited series), fueling continuity in sales and recurring visits to the point of sale.
B2B partner for complex display projects
Sentorette supports agencies from the concept phase to industrial production. We offer consultancy on graphics, dies, individual blister packaging and displays ready for the point of sale.
100% European production, flexible orders and multi-point logistics management make our air fresheners a scalable tool, suitable for both local campaigns and massive roll-outs in large-scale retail trade.
The importance of Olfactory Visual Merchandising
In the competitive landscape of modern retail, visual merchandising can no longer be limited to the aesthetic component alone. The integration of sensorial elements, such as personalized car air fresheners, allows you to create a deep bond between the consumer and the brand, transforming a simple POP support into a memorable experience.
POP Supports and Point of Sale Materials
Our air fresheners are designed to be easily inserted into counter displays, promotional islands and shop-in-shops. Thanks to the customizable packaging and the possibility of using customized dies, they integrate perfectly with every communication strategy in the point of sale.
Post-sale loyalty and retention
Unlike other promotional items, the air freshener continues to spread the brand identity even after the customer has left the store. This guarantees constant and prolonged visibility over time, improving brand recall and stimulating repurchase.
FAQ
Can I customize the shape of the air freshener for my merchandising project?
What are the production times for massive supplies?
Is it possible to insert a QR Code on the packaging?
What kind of fragrances are available?
Does the product comply with European regulations?
Evolve your POP materials.
Speak to our Account Managers. Together we will design the perfect shape, fragrance and packaging to integrate into your agency's next Visual Merchandising project.