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Product Launch & Experiential Marketing

Launch Kit: Your Brand in the Automotive Sector

Transform your launch into a multisensory experience. Logo, design, and a custom-studied 'Signature Scent' to accompany the novelty far beyond the initial campaign, keeping the brand in the customer's daily life.

Plan your Launch
Olfactory memory and positive brand recall
Brand Differentiation

A 'Signature Scent' for your launch

Associating a dedicated fragrance with a new product anchors the memory of the launch to a precise olfactory sensation, creating an identity impossible to ignore.

  • Mental Activation Every time the customer enters the car, the scent reactivates the positioning and benefits of your campaign.
  • Maximum Recall Stand out from competitors not only visually but by occupying an intimate and daily sensory space.
Campaign Timeline

From teaser to post-launch: a continuous thread

The car air freshener is the perfect tool to seamlessly connect physical and digital touchpoints, accompanying the user from the first anticipation to the consolidation of the launch.

1
Teaser e PR Kit

Teaser & Pre-launch

Include it in PR Kits sent to prospects, influencers, brand ambassadors, and sales network to generate hype before the official presentation.

2
Evento di Presentazione

Presentation Event

Distribute it to press, partners, and guests during the reveal. A physical gift that amplifies the impact of the live presentation.

3
In-Store e Post Lancio

Post-launch & In-store

Use it as a giveaway in physical stores, attached to e-commerce product deliveries, or during roadshows and traveling activities.

Phygital Activations

Activable and Measurable Tool

For marketing departments, Sentorette air fresheners are very easy to integrate into media plans. They bridge the gap between the physical world of gifts and the digital world of conversion.

Data and ROI at hand

Disseminate QR codes, dedicated URLs, promo codes, and calls to action on the back of the air freshener. You will be able to measure exactly the traffic, lead generation, and incremental sales deriving from the gadget.

Marketing on the go and measurability

A Partner born from Marketing 3.0

Sentorette was a pioneer in using the custom car air freshener as an experiential marketing tool, long before it became a corporate standard.

Today we put this experience at the service of agencies and brands. We build product launches that don't just 'communicate' a novelty but make it live, be remembered, and desired over time.

Car Air Fresheners for the Product Launch: Exclusive Signature Scent

Associating an exclusive fragrance with the launch of a new product or service creates an olfactory anchor in the customer's memory: every time they perceive that note, they relive the emotion of the presentation. The Sentorette personalized car air fresheners are the ideal tool to integrate this multisensory dimension into the launch strategy, distributable in the pre-launch PR kits, during the reveal event and as an in-store gift in the following weeks, maintaining the brand in the daily life of the target.

Coordinated Packaging: from Teaser to Post-Launch

Each phase of the launch can have a dedicated air freshener: a preview form for the teaser sent to the press, a premium version for the presentation event, an in-store edition for the retail activation phase. The tailor-made packaging maintains visual coherence with the campaign, strengthening the recognition of the brand identity across all physical and digital touchpoints.

Exclusive Fragrance: Sensory differentiation from Day-One

An ad hoc signature scent positions the brand on a sensorial frequency that competitors cannot easily replicate. The air freshener continues to generate olfactory impressions for 4-8 weeks, transforming every car journey into a moment of brand reinforcement. Result: greater recall, better qualitative perception of the launched product and a faster adoption curve.

FAQ

What is a signature scent and how is it developed for launch?
A signature scent is an exclusive fragrance developed specifically for your brand or product. The process starts from an olfactory briefing in which you define the values ​​and emotions to evoke; our team then selects the top, heart and base notes, produces samples and refines until final approval. The recipe is your exclusive property.
Can we create a different version of the perfumer for each phase of the launch (teaser, reveal, retail)?
Yes, it's the approach we recommend for structured launch campaigns. We produce differentiated versions for the pre-launch PR kit, the reveal event and the in-store retail phase, maintaining visual coherence with the campaign brand manual while diversifying the shape, message or fragrance for each touchpoint.
Can the perfumer be included in a PR kit sent to journalists and influencers?
Absolutely. The perfumer is one of the most effective elements in PR kits: light, flat and not fragile, it is ideal for postal shipments, including international ones. It can be packaged in a branded clutch bag or in a gift box coordinated with the campaign. We also manage direct shipping to recipient lists provided by the customer.
How long does the fragrance last on Sentirette perfumers?
The duration varies between 4 and 8 weeks in normal conditions of use (cabin at room temperature). The special cardboard we use is designed to release the fragrance gradually and constantly, ensuring optimal olfactory intensity for the duration of the launch and beyond.
How do you ensure color consistency with the campaign brand manual?
We use a certified Pantone color matching system on our entire HD printing line. Before production, we send a physical proof on final media for approval. Each batch precisely replicates the approved color profile, ensuring uniformity across all campaign materials.

Ready for your next launch?

Contact our account managers to discuss your next campaign. From custom die-cut shapes to selecting the perfect fragrance.

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