Car air fresheners for new product launches
Turn your launch into a multisensory experience. Logo, design and a bespoke 'Signature Scent' to accompany the novelty well beyond the initial campaign, keeping the brand in the customer's everyday life.
A Signature Scent for Your Launch
Associating a new product with a dedicated fragrance allows you to anchor the launch memory to a precise olfactory sensation, creating an identity that is impossible to ignore.
- Mental Activation: Every time the customer gets into the car, the scent reactivates the positioning and benefits of your campaign.
- Maximum Recall Stand out from competitors not only visually, but by occupying an intimate and everyday sensory space.
From teaser to post-launch: a continuous red thread
The car air freshener is the perfect tool to seamlessly connect physical and digital touchpoints, guiding the user from initial anticipation to launch consolidation.
Teaser & Pre-Launch
Include it in the PR Kits sent to prospects, influencers, brand ambassadors and sales network to generate hype before the official launch.
Presentation Event
Distribute it to the press, partners, and guests during the reveal. A physical gift that amplifies the impact of the live presentation.
Post-Launch & In-Store
Use it as a giveaway at physical retail locations, attached to e-commerce product deliveries, or during roadshows and traveling events.
Activable and Measurable Tool
For marketing departments, Sentorette diffusers are easy to integrate into media plans. They bridge the gap between the physical world of gifting and the digital world of conversion.
Data and ROI at your fingertips
Embed QR codes, dedicated URLs, promo codes, and calls to action on the back of the air freshener. You'll be able to precisely measure traffic, lead generation, and incremental sales stemming from the gadget.
A Partner born from Marketing 3.0
Scentuelle pioneered the use of personalized car air fresheners as an experiential marketing tool long before it became a business standard.
Today we put this experience at the service of agencies and brands. We build product launches that don't just 'communicate' a novelty, but make it live, remember and desire over time.
Ready for your next launch?
Contact our account managers to discuss your next campaign. From custom die-cut shapes to selecting the perfect fragrance.